Josh Farber
Senior Brand Strategy & Marketing Leader - building clear positioning, simple narratives, and growth strategies for global consumer and lifestyle businesses
Connecting global brands like Gatorade, Intel, and McDonald's to sports audiences through sponsorship and integrated marketing - making sure every investment had a clear strategic rationale and measurable business impact.
Global Account Director - Optimum Sports (2005 - 2015)
Optimum Sports is a full-service sports marketing agency backed by Omnicom Media Group.
As a unified team of sports media and marketing experts, the agency designs, negotiates, and activates custom omni-channel sports platforms that drive both brand and business impact more efficiently.
I started my career at Optimum Sports, spending the first ten years there as a key member in growth of the group from 8 employees to 50 with expertise in media planning and sports marketing.
I was the lead contact for Brand Marketing clients - Gatorade (US/Global), McDonald’s (US/Global) and Intel.
