I grew up in San Francisco, where soccer played a huge role in my life—it’s still the sport I follow most closely and one that’s shaped how I see the world. That said, I’ve always been a big sports fan in general, and I tend to see life through that lens—competition, creativity, teamwork, strategy.
I’ve lived in San Francisco, Chicago, Vancouver BC, and now New York, picking up a bit of each city’s character along the way.
Professionally, I’m passionate about building brands and finding creative, effective ways to tell stories that drive growth, be it through content or a product. Whether it’s crafting a message or shaping a bigger vision, I love figuring out how to connect with people in a way that actually sticks.
Random, but interesting, I’m a hot sauce connoisseur and was once part of a very important mission: finding the best burger in America.
Always chasing the next good idea, great meal, or game worth watching.
Shoot me an email if you want to chat - joshuafarber@gmail.com