I grew up in San Francisco and have called Chicago, St. Louis, New York, and Vancouver home - picking up a bit of each city’s character along the way.
I've spent my career building brands that actually mean something - the kind where the product, the community, and the culture are all the same thing. That's taken me from repositioning one of the world's biggest sports gaming franchises at EA SPORTS, to building the brand function at Major League Baseball, to advising global brands like Gatorade and Visa. The common thread has always been the same: take something complex and make it simple, clear, and worth caring about.
Random, but interesting, I’m a hot sauce connoisseur, one-time marathoner and was once part of a very important mission: finding the best burger in America.
Always chasing the next good idea, great meal, or game worth watching.
Shoot me an email if you want to chat - joshuafarber@gmail.com