Partnered with product development, business affairs, and marketing to launch Volta Football game mode rooted in lifestyle and culture:
Drove high-profile brand partnerships with adidas, Nike, and others to deliver authentic in-game experiences, increasing engagement amongst casual cohort
Built monetization models for additional revenue opportunities
Collaborated with community based brands across the world to tap into local affinity for the sport
Navigated licensor relationships - league, club, and governing body to integrate partnerships into product and marketing.
