Josh Farber
Senior Brand Strategy & Marketing Leader - building clear positioning, simple narratives, and growth strategies for global consumer and lifestyle businesses
With a new brand strategy in place, the challenge was translating it into a visual identity system that could work across 30 teams, hundreds of partners, and every touchpoint from stadium to screen.
We’ve identified the most iconic elements of baseball’s visual heritage. Today we’re refreshing, re-contextualizing, and reinterpreting them for new relevance, flexibility, and emotional connection.This theory will extend across each of the design elements within our system.
Here is a link to take you to the live brand guidelines site.
