Josh Farber
Senior Brand Strategy & Marketing Leader - building clear positioning, simple narratives, and growth strategies for global consumer and lifestyle businesses
In 2014, there was a gap in football culture — fans who wanted to show up for their team without showing up in a jersey. We built a clothing line to fill it. The broader market caught up about a decade later.
Co-founder - This was a passion project with friends for a few years, fortunately or unfortunately prior to the cultural side of sports fully being realized within apparel.
F.C.
http://www.future-collective.co
IG @future.collective X: @futureco_
"Champions League Collection"
Line of classic wool ball-caps, sweatshirts, and t-shirts, embedding songs, historical moments, and shared triumphs/defeats into product design and style. Collection celebrates the five most successful teams in European soccer history, reimagining traditional elements of jerseys in other forms. Produced by Ebbet's Field Flannels (Seattle, WA)
