Women’s Football Strategy (2018-2022)
Led cross-functional strike team in developing women’s football integration into the product (Consumer Insights, Finance, Analytics, Demand Planning, Marketing, Product Development, Business Affairs)
Built 5 year roadmap for women’s football product integration and consumer go to market plan
Worked with industry leading third party agency on consumer insights, athlete council sessions, and additional learning modules to ensure organization has a working knowledge within the new direction and the right and appropriate voice as we reimagined the sport of football
Inclusive of consumer facing activation to launch in year 1 - launch film, women’s football summit (London), product integration
