Josh Farber

Street football has always existed at the intersection of sport and culture - raw, creative, and deeply local. The challenge was bringing that energy into a global gaming franchise authentically, bringing new players into the game.

Partnered with product development, business affairs, and marketing to launch Volta Football game mode rooted in lifestyle and culture:

• Drove high-profile brand partnerships with adidas, Nike, and others  to deliver authentic in-game experiences, increasing engagement amongst casual cohort

• Built monetization models for additional revenue opportunities

• Collaborated with community based brands across the world to tap into local affinity for the sport

• Navigated licensor relationships - league, club, and governing body to integrate partnerships into product and marketing.