Josh Farber
Senior Brand Strategy & Marketing Leader - building clear positioning, simple narratives, and growth strategies for global consumer and lifestyle businesses
Building a single annual game is one challenge. Building a multi-year franchise strategy across product, marketing, licensing, and live service — across 50+ markets — is a different one entirely.
Long Term Roadmap
Set forth long term actionable brand vision tying in player desires, consumer insights, product expectations and consumer go to market strategies as a whole, tying back to lofty revenue goals for franchise (~20% growth YOY against established 30 year brand) while changing the course for the franchise - shifting to an owned IP vs. borrowed IP.
