Josh Farber
Senior Brand Strategy & Marketing Leader - building clear positioning, simple narratives, and growth strategies for global consumer and lifestyle businesses
The FIFA cover is one of the most visible moments in the gaming calendar. The brief was always the same: make the world's biggest football game feel current, culturally relevant, unmissable, but also unique and different each year to signal a better, must have game experience.
EA SPORTS FIFA Covers
Led creative and athlete strategy for multiple FIFA video game covers, shaping the global look, feel, and cultural impact of one of the world’s most iconic sports franchises. Oversaw athlete selection, creative brief, and narrative development in partnership with brand design, creative, athlete marketing, production and agency teams to ensure culturally relevant and globally resonant campaigns.
